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Focus on Content Marketing Mission, Not Methods

I’m honored when people call Hammock Inc. one of the agencies that pioneered content marketing. (This month marks our 23rd anniversary.) However, I’ve always felt the term “content marketing” can be confusing when it’s applied to everything from blogging and social media to animated kitten GIFs. Unfortunately, when a term is used to label anything, it can start to mean very little.

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When Did PR Become This?

(See update at end of post.)

Because I’m not only the “head helper,” but also the “head recipient of email” at SmallBusiness.com, I receive an endless stream of pitches from people with titles like “PR manager.” Unfortunately, most (not all, but most) of the email is boilerplate crap sent to websites that sound like, maybe, they could be visited by small business owners.

Once in a while, I’ll see one of these worthless pitches and recall how long, long ago, I used to run a public relations firm. I can recall obsessing over to whom and how we would pitch a story. We would look for specific angles that benefit our client, but still provide the reporter plenty of opportunity to make it his or her story. I would often suggest people the reporter could talk with to get opposing or competitive sides of a story.

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How Millennials (Not Al Gore) Invented the Internet

Editor’s Note

For this post, the term Millennial refers to people born between 1982 and 2004. (Math help: People who are currently (i.e., 2014) between the ages of 10 and 32.) Also, while this post refers to a golden age, NOTHING in it refers to fringe New Testament apocalyptic theology.

Introduction

During the first part of the 20th century, the french philosopher and sociologist Maurice Halbwachs advanced the idea of “collective memory” — a shared pool of information held in the memories of two or more members of a group. Or at least that’s what a group of two or more members of a group of people wrote in the Maurice Halbwachs Wikipedia entry.

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