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New Clues for the Post-Cluetrain Era

“Markets are conversations.”

If you are an internet-marketing trivia master, you may recognize that quotation as Doc Searls’ prophetic observation that appeared 15 years ago as part of the Cluetrain Manifesto. Cluetrain began as a list of 95 theses posted on the website Cluetrain.com that captured the sentiments of Searls and three other tech-industry marketing veterans.

The Cluetrain Manifesto quickly evolved into a best-selling book that provided many early online marketers with a foundation for understanding and predicting how buying and selling would change when buyers have access to the same, or greater, data and insights previously controlled by sellers.

What would be different if a Cluetrain Manifesto-like list of observations, explanations and beliefs were created today? How would 15 years of reality override these prophecies?

We can now find out…

(Continue reading on the Hammock Blog.)

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A Clearer View of the Future of Google Glass

(See Update)

November 14, 2014, via Reuters:

Of 16 Glass app makers contacted by Reuters, nine said that they had stopped work on their projects or abandoned them, mostly because of the lack of customers or limitations of the device. Three more have switched to developing for business, leaving behind consumer projects.

Last year, I observed in a post–one that included an email exchange  with Don Norman of Nielson-Norman and author of The Design of Everyday Things–that I believed the product release of Google Glass was bungled by Google. As much as I’m a fan and customer of many services provided by Google, they have a way of consistently demonstrating a lack of understanding of the importance of “customer” when it comes to marketing non-search products. (They’re better these days with some categories of business-to-business services, however.)

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For Long Time Readers of RexBlog, a Flying Car Video

First: A Flashback to the year 2006 when I blogged all year about stories I’d see regarding flying cars. The truth is, you could pick out any year and read just as many articles about people who are going to start having a commercial version of a flying car next July. For some reason, next July is always far enough in the future so reporters will forget to check back in.

Anyway, I just saw this and thought it was too 2006 to pass up.

At least they didn’t claim it would be available next July.

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Review: The Podcast “Serial”

This is the post where I am officially joining the quickly-expanding fan club of Serial (Website | iTunes), the new audio podcast spin-off from Ira Glass’s public radio program, This American Life.

It joins Chicago’s WBEZ’s incredible lineup of podcasts that are setting a high standard for the production and distribution of media that are opening eyes (but more importantly, ears) for a coming revival of audio programming unmatched since the golden age of radio (which I’m not old enough to recall personally, despite rumors to the contrary).

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