The Magazine Publishers of America reports on research into consumer trends for 2002 and their implications for marketers.
There will be increased value placed on established relationships and brand preferences. Marketers who maintain their advertising presence will achieve measurable gains in market share at the expense of those who neglect communications with their customers. Frequency of contact, emphasis on tradition and relationships, and product benefits that relate to family, home, safety and economy will strengthen campaigns.
I don’t know. Maybe marketers should also check out this intriguing consumer trend uncovered by those intrepid reporters at The Onion. (Warning: readers offended by Paula Zahn being called sexy may want to skip this.)
“Across the country, Americans are seeking out sexiness: Movies featuring sexy actors and actresses are thriving at the box office, strip clubs are packed, gyms are filled with people who either are sexy or aspire to be. Clearly, sex speaks powerfully to our collective need to move forward and enjoy life right now.”