Did I say that? Just noticed that Ad Age printed a letter to the editor of mine the other day. Through the holiday fog, I had forgotten writing it. And since it was posted on 12/26, I doubt too many advertising people read it either. (If it disappears from their site, here’s an archive copy.)

Quote:

Those of us who sell advertising should not be surprised to learn over the coming months that brands which beefed up, rather than cut back, their fourth-quarter advertising budgets will out-perform their competitors.