Isn’t it always darkest before the dawn? Not going to be a good year for consumer magazines, some execs tell Ad Age. David Carey continues to be one of most candid people I know:

“A lot of publishers would view coming in at minus 10% to minus 15% vs. the year prior as a real accomplishment,” said David Carey, vice president and publisher of The New Yorker. The Conde Nast Publication title — a weekly yet to close its first quarter — is “on track” to land somewhere within that range, he said.