Bring back the Bandito

Adage reports today that Frito-Lay is forgoing its usual Super Bowl ads this year. Rather it is tripling its online investment for Doritos this year in an effort to reach teens “where they live on a daily basis.” Trend story alert: within the next 72 hours, look for a variation of the following headline in the New York Times or Wall Street Journal: Guess which advertising medium is hot again? Another prediction: Look for the Dorito Superbowl X-treme Half-time show next year. Also, what about Fritos, Tostitos and other old-fart brands? Are they still on the Superbowl because that’s where plump middle-aged males live their lives?