I wonder if he’ll review it on his blog.


Seen leaving for Maine this morning, the President’s weekend
reading material made some reporters feel like they were eating pretzels. I wonder if this obvious “product placement” will have the same results as when Reagan called the then-obscure Hunt for Red October “non-put-downable” sending it to Number 1 on the NY Times best seller list. The strangest Presidential product placement story I can recall was reported in American Heritage magazine several years ago. John Kennedy, in order to help out a hat-maker who had been a sailor on PT-109, agreed to wear one of his hats for a few days. (I can’t find any reference to confirm my memory of this story, but I did find a picture of Kennedy holding the hat, the picture that appeared with the AH story.)