The current issue of Promo Magazine takes an indepth look at custom publishing and “branded content.”

Quote:

Having broadened the content [of its magazine, Friendly Exchange] to include articles on insurance, home buying, and other topics more closely aligned with the company’s core competencies, Farmers Insurance now estimates that the [six million circ.] publication inspires $439 million in incremental sales each year. For a $9 million investment, that ain’t bad,? says Crocker.

According to Advertising Age, this is what kids think about the media and advertising.

Quote:

The survey, which polled 12,500 youngsters up to 18 years of age, also found that even preteens recognize advertising as hucksterism and believe that children are more susceptible to its influence than adults.

Feel free to make up your own punch line.

CNN Greta Fox Greta

A really old puzzle from DaveNet. How old? I remember attending a company retreat in the mid 80s run by Jack Faris before he was famous and powerful at which he had us do it.

FINISHED FILES ARE THE RE-

SULT OF YEARS OF SCIENTIF-

IC STUDY COMBINED WITH

THE EXPERIENCE OF YEARS.

Read the text above and then count the number of times the letter F appears. How many did you count? Find the answer here.

FINISHED FILES ARE THE RE-

SULT OF YEARS OF SCIENTIF-

IC STUDY COMBINED WITH

THE EXPERIENCE OF YEARS.

Read the text above and then count the number of times the letter F appears. How many did you count? (scroll down)

Six. Really. Count again and then scroll down for help.

FINISHED FILES ARE THE RE-

SULT OF YEARS OF SCIENTIF-

IC STUDY COMBINED WITH

THE EXPERIENCE OF YEARS.