Daily Archives: Monday, February 4, 2002

A promo for Promo

Posted on Monday, February 4, 2002 by Rex Hammock

The current issue of Promo Magazine takes an indepth look at custom publishing and “branded content.” Quote: Having broadened the content [of its magazine, Friendly Exchange] to include articles on insurance, home buying, and other topics more closely aligned with … Continue reading →

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There may be hope for the world, afterall

Posted on Monday, February 4, 2002 by Rex Hammock

According to Advertising Age, this is what kids think about the media and advertising. Quote: The survey, which polled 12,500 youngsters up to 18 years of age, also found that even preteens recognize advertising as hucksterism and believe that children … Continue reading →

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The 2002 guide to understanding broadcast media

Posted on Monday, February 4, 2002 by Rex Hammock

Feel free to make up your own punch line. CNN Greta Fox Greta

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Copy-editing Puzzle

Posted on Monday, February 4, 2002 by Rex Hammock

A really old puzzle from DaveNet. How old? I remember attending a company retreat in the mid 80s run by Jack Faris before he was famous and powerful at which he had us do it. FINISHED FILES ARE THE RE- … Continue reading →

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Copyediting puzzle

Posted on Monday, February 4, 2002 by Rex Hammock

FINISHED FILES ARE THE RE- SULT OF YEARS OF SCIENTIF- IC STUDY COMBINED WITH THE EXPERIENCE OF YEARS. Read the text above and then count the number of times the letter F appears. How many did you count? (scroll down) … Continue reading →

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