Daily Archives: Tuesday, February 5, 2002

Breaking news from the world of sports marketing

Extra. Extra. Sports reporters discover the world is round. They also discover: New England Patriot’s QB Tom Brady will make lots of money from endorsement deals. Houston Astros want to change the name of their stadium, Enron Field. No, these … Continue reading

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One day. One day.

If you’re a die-hard fan of a team that’s never made it all the way to the top, you might enjoy this “I can die now” Super Bowl moment-by-moment memoir from a life-long Patriots fan, espn.com columnist Bill Simmons.

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Truth in advertising?

One of the reasons I’m not a big fan of advertising trade publications is their emphasis on the merry-go-round of accounts and employees, rather than a focus on what works and why. However, this week, Adweek runs a story on … Continue reading

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A lesson in employee communications

This resource website created by and for laid-off Enron employees is better than most corporate-run employee sites I’ve seen.

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Remember, you saw it here first

One of the most visited buddies on my Instant Messaging list is “smarterchild” who can spell and define words, tell me the weather, news and sports, and lots more. All at the speed of IM. Well, for all you non-IM … Continue reading

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Our hometown friends, the CMA

Ok. Many of these people became enraged (as did I) when Gaylord Entertainment considered the misguided possibility of changing the format of WSM-AM from country to sports talk. But now, these same people are considering moving the Country Music Association … Continue reading

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