One of the reasons I’m not a big fan of advertising trade publications is their emphasis on the merry-go-round of accounts and employees, rather than a focus on what works and why. However, this week, Adweek runs a story on the Saturn account move from Hal Riney to Goodby Silverstein that’s worth reading.
Silverstein said the tough part is taking the business from Riney. Silverstein and Goodby both worked for Riney, who even helped finance them when they struck out on their own. “We learned to develop our style from watching him, so it’s bittersweet, actually,” said Silverstein.
Translation: “We told Saturn why we left Riney and why they should, too.”