February 7th, 2002


According to Advertising Age, Philip Morris (or, as it will be called soon, Altria) will no longer advertise in magazines. According to the report, “Philip Morris accounted for $114.7 million of the $267 million the tobacco industry spent on magazine advertising in 2001.”

If you’re wondering how they market cigarettes these days, according to the FTC’s latest records (1999), the tobacco companies spent $6.6 billion on retail incentives like promotional allowances.





February 7th, 2002

If you or a client of yours is about to be interviewed on the radio, I suggest you avoid Gene Simmon’s media coach. Simmons appeared on NPR’s Fresh Air with Terry Gross Monday and apparently mistook Terry Gross for Howard Stern. Their quotes come from an article in the New York Post.

gross
Gross: “I’d like to think the personality you presented on our show today is a persona that you’ve affected as a member of KISS, but that you’re not nearly as obnoxious when you’re at home or with friends.”
kiss
Simmons: “Fair enough, and I’d like to think that the boring lady who’s talking to me now is a lot sexier and more interesting than the one’s who’s doing NPR, studious and reserved.”

You won’t find the usual audio file or transcript of the show on NPR.org. According to the site:

[Simmons declined to give permission for this Web site to offer audio of his interview, or sell tapes or transcripts of it.]

Lucky them.

Update: Hey, it’s the Internet. Someone was bound to tape the interview and post an mp3 of it. It’s a 25 MB file, however.

snowboardNo school, just frolicking in
front yard.

What? A snow day? Those coddled kids, these days. Why, when I was a kid my school never, and I mean never, closed for snow. And I’m talking kindergarten through high school. Same goes for Ann. Never ever missed school because of a snow day. Don’t think I didn’t wake my kids up at 6:00 a.m. to remind them of that fact, just as I’ve reminded them every other snow day of their lives. (But I did learn recently that my hometown in south Alabama had a snow day this year, the first in decades. Ann’s snow day record in Florida is still intact.)