Daily Archives: Monday, February 11, 2002

BusinessWeek interviews S&P analyst Scott Kessler who is bullish on certain Internet stocks and believes the dot-com bubble is behind us. The big opportunity, says Kessler, is, are you sitting down, advertising. Quote: Amazon is a company whose growth from … Continue reading →

Moral: If your name is Bizarro, don’t do stupid things.

In a survey of advertisers and marketers by Advertising Age, 50% said they expect a two-year recovery. During times like these, it’s even more important to target marketing dollars to best customers and have the ability to track the effectiveness … Continue reading →