The sun will come up, well, not tomorrow exactly

In a survey of advertisers and marketers by Advertising Age, 50% said they expect a two-year recovery. During times like these, it’s even more important to target marketing dollars to best customers and have the ability to track the effectiveness of those dollars. (My note: think, custom publishing.)


The ability to target the client’s best customers was rated an important media attribute by 85% of respondents, followed by the flexibility to negotiate rates to lower costs, which was mentioned by 66%. The ability to document a campaign’s effectiveness and negotiate cross-platform deals was mentioned by 50% …