Daily Archives: Thursday, February 14, 2002

Book Magazine is 50% owned by Barnes & Noble and has an astounding 1.3 million circulation. But the Philadelphia Inquirer reports its publishers are quick to claim the magazine “is no marketing tool.” Quote: If you sign up for (the … Continue reading →

Fairfield Research, a media research company, has released summaries of recent studies they’ve conducted regarding business-to-business media. Here are pointers to each of them. 1. The Internet business-to-business media audience has reached 56.5 million who spend an average of 45 … Continue reading →

Advertising Age reports today that, you won’t believe this, there’s more “clutter” on TV these days. Their definition of clutter: “non-programming content, including national and local ads, public service announcements and other promotions.”

Teddy bomb? The FBI today issued an alert for a man of who made a “suspicious transaction” at an LA-area Wal-mart recently. Quote: The FBI said a clean-shaven male, possibly of Middle Eastern descent, purchased nine Valentine teddy bears, 20 … Continue reading →