In what will surely win next year’s Ozzie Award for quickest redesign of an unlaunched magazine, Medialifemagazine.com reports that Jordan Magazine did not appear as promised last weekend because Nike is morphing it into a magazine-catalog to be called Brand Jordan.
Jordan, a magazine expressing “the style, spirit and strength of Michael Jordan” and addressing “the diverse interests of trend-setting young males,” has been scrapped. In its place the world will see Brand Jordan, a shoppa-logue hawking Nike products.
Will it work? Before they blast the idea that a “shoppa-logue” can successfully build a brand and hawk products while still being perceived as a quality product by readers, I suggest marketing and media pundits head by their local mall and check out the Nikesque-looking consumers lining up to buy A&F Quarterly.