Maybe they should call Jann Wenner reports that Goldman Sachs has set aside $1 billion (which can be leveraged into as much as $4 billion with debt) to put together a magazine venture (“as a means to consolidate middle and low-level players,” says one observer.) Timing seems right to me: buying magazines in the midst of an historically-bad advertising slump as it turns the corner. Reminds me of the time I “lost” a really nice rain coat during a meeting at Goldman Sachs, but that’s another story. If nothing else, this news should generate interest in the category.