The Audit Bureau of Circulations, ABC, reported recently that newstand sales of magazines, especially the newsweeklies, shot up during the second half of 2001. Time and Newsweek were both up 80% after September 11, but the increase cut across most categories. Interesting insight into where people still turn for understanding in times of crisis.
Newsweek chairman Smith said newsstand sales helped offset some of the advertising decline, but not all. “We sell the magazine $3.95 at a time, and it takes a lot of those to offset the disappearance of a single page of advertising,” which goes for about $100,000, he said.
Here’s another article with a run-down on the surprising circulation performance of other magazines.