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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Monthly Archives: March 2002
Saluting some grand ole, high flying mags
Hello. My name is Rex Hammock and I’m a magazine geek. How do I know? On Thursday, when I found myself with 45 free minutes in Washington, DC, I passed up exhibits of works by Goya and Degas to spend … Continue reading
Saluting some grand ole, high flying mags
Hello. My name is Rex Hammock and I’m a magazine geek. How do I know? Well, on Thursday, when I found myself with 45 free minutes in Washington, DC, I passed up exhibits of works by Goya and Degas to … Continue reading
Harder to get your face on the cover
Circulation Management reports the shakeout in newsstand titles speeds up. Newsstand title erosion has been going on for at least three years, but this trend accelerated markedly during 2001. In last year’s second half, there were 589 audited newsstand titles–a … Continue reading
Day tripping
A day without web access is like a day without, well, come to think of it, it’s not that bad.
Flash backs
Nashville Scene writer Bill Carey is profiled in Today’s Wall Street Journal in a special small business section. Bill is one of ten people profiled as part of a package of stories called, “The Morning After: They took a chance, … Continue reading
Replicating success?
The Wall Street Journal reports that the New York Times is upping its investment in Newsstand, Inc., the company which allows the Times to offer digital versions that are exact replicas of the paper’s print edition “for as little as … Continue reading
Theory of Devolution
IDG has natually selected to evolve Darwin Magazine into a web-only species. The print magazine will go into “hibernation,” says the editor. Quote (from the Boston Globe): (Editor) McCreary added that by continuing an Internet-only version of Darwin, he hoped … Continue reading
Traffic aid or the Truman Show?
In the first step towards the creation of a homeland security system capable of recording every move a citizen of Nashville makes, an agency of cash-starved Tennessee today unveiled its new “Enemy of the State” web-cam network. Smile. (Thanks to … Continue reading
Best & worst newstand covers
Min’s annual listing (story may not stay posted here long) of which magazine covers sold the best (and worst) at the newstand offers plenty of fodder for pop culture pundits.
Maxim-mum exposure
An editorial in the LA Times crowns an unnamed men’s magazine as the “Worst Single Magazine of the Week” for its “shameless” promotional ploy. Quote: Here’s the clever marketing twist that got the magazine’s editors maximum publicity: They named 13 … Continue reading
‘Exciting and fun’ magazine news
Playboy Magazine’s Hugh Hefner was recently honored for his “lifetime achievement in the magazine industry.” The magazine’s current desperation promotion, a pictorial of the “Women of Enron,” should be “honored” as one of the saddest magazine gimmicks in anyone’s lifetime. … Continue reading
On the road with Bill Hudgins
For a weekly look at what’s the buzz in the trucking industry, check out Bill Hudgins’ newsletter. Here’s a link to today’s issue, a report from trucking’s biggest event of the year, the Mid-America Show in Louisville.
Sub-primedia?
The New York Times’David Carr and Lorne Manly examine the digital dreams that have led to nightmares for one of the few companies owning both consumer and trade magazines, Primedia. Quote: The man in charge is Tom Rogers, Primedia’s supremely … Continue reading
The hee-haw hit parade
It’s not often the Tennessean and New York Times independently develop and run arts/entertainment stories this similar. Both examine the paradox of the country radio format in an era of concentrated station ownership. The Tennessean, which has covered the topic … Continue reading