The New York Times’ Regina Schrambling reveals some tasty magazine news: Gourmet Magazine has nothing on Reiman’s Taste of Home. Maybe that’s one reason Readers Digest has a $760 million appetite for Reiman.
All the recipes are submitted by readers, making it a unique barometer of how America really eats. It’s like a Junior League cookbook in installments every other month….Taste of Home is just one piece of a unique empire, based in a little town that looks right out of a David Lynch movie but is actually two Interstate exits south of Milwaukee. The magazine has its own visitors’ center, complete with a store selling Reiman merchandise, and even has its name on a surprisingly stylish restaurant. I made a pilgrimage there a couple of years ago and am still thinking about it.
Taste of Home posts a few stories on its website.