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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Monthly Archives: April 2002
Snaps
Left: Since I blogged earlier about airport security, I decided what better way to test my new picture-posting skills than by attempting to display some photos I took today at the White House (actually, while walking by the White House). … Continue reading
Thumbs up
It was a travel day for me. (Perhaps I’ll post a picture.) I didn’t know, however, that I took part in an historic event until I read on nytimes.com tonight that a couple of concourses at BWI airport were the … Continue reading
Enough circ stats to choke on
Circulation Management magazine reports that, “The decades-old trend of ever-increasing aggregate consumer magazine circulation is now history.” It’s a fairly wonky article, but includes lots of silver lining along with the stormy news. But the sound bite “circulation is down” … Continue reading
Ellie countdown
The NY Times has a feature today about The New Yorker’s editor David Remnick. He and David Carey deserve all the credit they receive for “saving” the best magazine published. Quote: The New Yorker’s readers apparently like what they see … Continue reading
Rich topic, poor article
This article on tvinsite.com, while poorly researched and reported, looks at the “trend” of extending a cable TV brand to a magazine. Interesting topic, but the article is filled with such useless quotes as this: “If you do it right, … Continue reading
Sadly strange
The Tennessean breaks the story that Nashville Vice Mayor Ronnie Steine, an announced candidate for the open Tennessee 5th district U.S. congressional seat, is dropping out of the race. It seems he miscalculated when he thought that a little shoplifting … Continue reading
And still another
DMNews reports MKTG SF and Prosumer Media Corp. yesterday announced a collaboration to launch Dig_iT, a magazine they claimed would be a digital lifestyle publication.
Another magazine launch
A week ago, I feared I was blogging too much about magazines closing. Now, I’m blogging my third magazine launch announcement of the week, a new title from the creator of Frommer’s Budget Travel called Budget Living. It’s must be … Continue reading
Solution: Do both
InsightExpress, an online market research company, says a survey they conducted earlier this month reveals Americans greatly prefer dead-tree magazines over digital ones. Quote: Today, less than one in three individuals (32%) read any magazines online as readers cite inconvenience … Continue reading
Not so subliminal marketing
No, I’m not having a theme day. It’s just that magazines aimed at “frisky” young men seem to be in the news today. Abercrombie & Fitch, whose A&E Quarterly shows the power of custom publishing as dramatically as any relationship … Continue reading
Adweek’s mag of the year seeks its roots
Speaking of Maxim (which is something I continue to say I won’t do), in what has to be the most unusual magazine brand extension strategy ever, the magazine is partnering with Just for Men to launch a “randy” new line … Continue reading
State of Magazines, II
I Want Media has posted a very interesting interview with Stephen Colvin, the 38-year-old CEO of Dennis Publishing, publisher of Maxim, The Week and others. So scratch that last post of mine: It’s not that magazines are illiterate, it’s that … Continue reading
Cough-cough
Non-profit Harper’s magazine’s editor Lewis Lapham chain smokes Parliament Lights and whines about the state of magazines in today’s SF Chronicle. Quote: “With the experience I had as a judge of the National Magazine Awards, you’d think a lot of … Continue reading
Corporate pride
Speaking of pride, I’m proud of the talent and dedication of the Hammock Publishing team that redesigned the company’s website. Thanks to Stasia and Jackie and everyone on whom they cracked the whip.
Civic pride
It’s good to be living in Nashville where someone like Ellen Lehman can devote her considerable vision and talents into creating and nuturing the Community Foundation of Middle Tennessee. And where a very generous family can use that foundation as … Continue reading