Daily Archives: Thursday, April 25, 2002

InsightExpress, an online market research company, says a survey they conducted earlier this month reveals Americans greatly prefer dead-tree magazines over digital ones. Quote: Today, less than one in three individuals (32%) read any magazines online as readers cite inconvenience … Continue reading →

No, I’m not having a theme day. It’s just that magazines aimed at “frisky” young men seem to be in the news today. Abercrombie & Fitch, whose A&E Quarterly shows the power of custom publishing as dramatically as any relationship … Continue reading →

Speaking of Maxim (which is something I continue to say I won’t do), in what has to be the most unusual magazine brand extension strategy ever, the magazine is partnering with Just for Men to launch a “randy” new line … Continue reading →

I Want Media has posted a very interesting interview with Stephen Colvin, the 38-year-old CEO of Dennis Publishing, publisher of Maxim, The Week and others. So scratch that last post of mine: It’s not that magazines are illiterate, it’s that … Continue reading →