Monthly Archives: April 2002

Sadly strange

The Tennessean breaks the story that Nashville Vice Mayor Ronnie Steine, an announced candidate for the open Tennessee 5th district U.S. congressional seat, is dropping out of the race. It seems he miscalculated when he thought that a little shoplifting … Continue reading

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And still another

DMNews reports MKTG SF and Prosumer Media Corp. yesterday announced a collaboration to launch Dig_iT, a magazine they claimed would be a digital lifestyle publication.

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Another magazine launch

A week ago, I feared I was blogging too much about magazines closing. Now, I’m blogging my third magazine launch announcement of the week, a new title from the creator of Frommer’s Budget Travel called Budget Living. It’s must be … Continue reading

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Solution: Do both

InsightExpress, an online market research company, says a survey they conducted earlier this month reveals Americans greatly prefer dead-tree magazines over digital ones. Quote: Today, less than one in three individuals (32%) read any magazines online as readers cite inconvenience … Continue reading

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Not so subliminal marketing

No, I’m not having a theme day. It’s just that magazines aimed at “frisky” young men seem to be in the news today. Abercrombie & Fitch, whose A&E Quarterly shows the power of custom publishing as dramatically as any relationship … Continue reading

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