Understanding communities of customers

While I’ve made it a rule to never point to articles about “why people blog,” I have decided to blog articles regarding the role of blogging in the evolution of online communities. I’ll especially focus on trends that I believe will affect how marketers build closer relationships with and among their customers.

Here’s the first such point, an article by Alan Boyle, science editor of MSNBC.


“You can be sure, as with any technology, that once it becomes good, people will begin renaming what they have,” he said. “Watch the content management vendors start claiming that they have blogging functions. That’s an inevitability. There’s always a deliberate attempt to confuse the issue when the public finds something it likes.” What could set the Weblog phenomenon apart is that it’s more of a social phenomenon than a technological trend, Shirky said.

(Thanks to Jackie for the point.)