While I don’t regularly link to magazine demise stories, when a 150-year-old magazine like Punch goes away (reg. req.), it’s at least worth noting.
The circulation of Punch, a fortnightly, has slumped below 6,000 from a peak of 175,000 in the 1940’s. The publishing cost, $58,000 an issue, has become too steep, (said) Mr. Fayed,… an Egyptian who also owns Harrods department store and whose son, Dodi, died in a car crash in 1997 in Paris with Diana, Princess of Wales. (Fayed) had revived Punch four years after its first demise, in 1992.
Another reason I decided to link to a demise story is a Boston Globe report today about the possible launch of a new “George-like” magazine this fall. While I love to see new magazines launch, I doubt this one will make it. Even George, with JFK Jr. making personal pitches to twenty-something-year-old media buyers, could not coax enough money out of advertisers during advertising boom times, to make the real George work. Even JFK Jr. appearing nude couldn’t turn it around. Unless this new magazine is going to be a political-lifestyle magazine that also targets “randy” young men and features bikini-clad women and videogame reviews, I doubt it can succeed in today’s marketplace.