That old magazine spirit

I decided to group these two story points together just to show the spectrum of topics you’ll find stirring within the magazine industry:

1. What women want: The Christian Science Monitor asks, “what’s with women’s magazines these days?”


What all these publications aim to do, some observers say, is to tap into a spirit stirring the new millennium — a trend more spiritual, a fascination with the interior lives of real people, and a hunger for more substance in daily living.

2. What men want: Playboy is trying to tap into another spirit stirring the new millennium while unleashing the value of some of its hidden assets through eBay auctions. (Men are hungering for substance too.)