Daily Archives: Tuesday, June 25, 2002

Why auto makers love customer magazines

There’s a must-read story about custom publishing in today’s Wall Street Journal. Quote: Too often, auto makers lose touch with their customers once they have purchased a car. Now, car makers are sinking millions of dollars into their own magazines … Continue reading

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Pack rats

If you’re ever looking for an example of pack journalism, refer back to the coverage of the Martha Stewart in June, 2002. The reporters are not even coming up with new angles. Every article, even ones in the same media … Continue reading

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