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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Daily Archives: Tuesday, June 25, 2002
Why auto makers love customer magazines
There’s a must-read story about custom publishing in today’s Wall Street Journal. Quote: Too often, auto makers lose touch with their customers once they have purchased a car. Now, car makers are sinking millions of dollars into their own magazines … Continue reading
Pack rats
If you’re ever looking for an example of pack journalism, refer back to the coverage of the Martha Stewart in June, 2002. The reporters are not even coming up with new angles. Every article, even ones in the same media … Continue reading