I don’t get it

As much as I love print, especially magazines, I don’t understand why a reader would want to read a digital version that is an exact replica of the printed product. I can understand why the publisher and advertisers would prefer to replicate the print conventions developed over centuries. I just don’t perceive there being a mass of people clamoring for this gimmick.

This is this year’s “CAT,” that now defunt device that was supposed to converge all media by allowing one to scan a barcode into a computer, launching an Internet browser in a search for the sanned in URL.