Too aggregated?

New York Magazine’s Michael Wolff says we are close to the end of the media world as we know it.


For instance, it’s impossible to report what would, at this point, seem pretty obvious: that nobody knows how to run the superaggregated and radically transformed companies of the past decade. And this is not necessarily because these are bad men who are trying to run them (although, of course, they may be bad) but because the companies they’ve built, or which they’ve had handed to them, defy control — they’re too vast and far-flung and composed of too many recalcitrant people and inimical functions. This, together with the fact that the guys who run these companies often have no idea what they’re doing. Don Logan, for instance, who has just taken over responsibility for AOL, may not ever have sent an e-mail.