Macromyopia and web-based advertising

I should have a permanent link to the post I made a while back regarding Paul Saffo’s concept of macro-myopia, a cycle in which we respond to new technologies with varying degrees of expectation. I thought about macromyopia when I saw this story on a new study claiming that web advertising is now the “preferred medium” for reaching business decision-makers.

I think I wrote that in a business plan once.