A business or a pet project?

From Palm Beach to Denver, introducing this week’s magazine trend: local magazines for pet lovers.

I can imagine the conversations that went into justifying starting these publications: “Just think of all the people who have a pet. And just think about how much they spend on those pets. And think about all the vets and pet shops and groomers and trainers and cemetaries that sell stuff to those pet owners. And there is no magazine about Denver pets. Wow. We could then do it all over the country because, just think of all the people who have a pet.”