Daily Archives: Wednesday, October 9, 2002

They should put Summer on the cover of this new magaazine. (Sorry, that’s a Hammock Publishing insider remark.)

I wonder if these ads will run in the New Yorker?

David Carey, New Yorker publisher and Mac switcher, is mentioned in an article I earlier linked to about a new MS product called ePeriodicals. Quote: Microsoft has contacted a number of New York publishing companies to gauge their interest in … Continue reading →

Flipping through Forbes, I cringed when I saw a columnist declare that we’ve reached a market bottom. The magazine’s issue date is still a week away and the market is 500 points below his declared bottom.

According to Publishers Information Bureau (PIB), total magazine advertising revenue for the month of September increased 9.2% compared to September 2001, closing at $1,814,401,173. Ad pages for September totaled 24,756.2, up 2.6% from last year. Year-to-date, advertising revenue closed at $11,702,119,564, … Continue reading →

Primedia’s Seventeen Magazine is licensing its name to “teen spas” according to this report from Plano, Tex., hot-bed of teen fashion trends. Interesting extension, not unlike another one I blogged a few months ago.