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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Monthly Archives: November 2002
Goggled
More Google fun: The NY Times runs a long story on the fascinating things you can learn from aggregating the queries Google receives. Interesting…and like so much with Google, surprisingly fun.
For the common good, don’t
For the common good, stop now: Those who commit every word of this blog to memory may recall that on May 30th, I pointed to a story (that’s now a dead link) about plans for a new “George-like” magazine called … Continue reading
Plenty of reading time
subscribe Something free for Martha? Felix Dennis, publisher of, well, you should know by now, also publishes The Week. One thing for sure, Dennis is a master promoter. Keith Kelly reports in his NY Post column that Dennis is building … Continue reading
Magazine names
A magazine by any other name: Jeff Bercovici of medialifemagazine.com explores the art of naming a magazine. I’ve had the opportunity to participate in the naming of dozens of magazines and in the process have come to realize that a … Continue reading
Hat trick
A superfluous hat trick: I’ll end the day with yet another link to an attempt at serious discussion that fails because, in the end, the topic is really just about superfluous magazines. This time, a transcript of an NPR program, … Continue reading
More superfluous news
Even more news on superfluous magazines: Profile of Harper’s Bazaar editor-in-chief Glenda Bailey appearing in a newspaper back home in the UK. Amusing (to me, at least) comparison of women here and there.
It’s J-Lo, stupid
Speaking of superfluous magazines: If you care about such things, US-People knock-off In Touch seems to be doing well at the newsstand. It appears the world can’t get enough of J-Lo and Ben Affleck. Speaking of Ben Affleck, name one … Continue reading
Five superfluous magazines
There are more where these came from: It’s been around a while, but I just discovered (thanks to Laura) this list of “America’s five most superfluous yet self-important magazines.” Very funny.
A Pulitzer, perhaps
Too bad they don’t give Pulitzers for this kind of stuff: Even I, someone who devotes a weblog to magazines, can’t understand why the NY Times would assign a reporter to take an indepth look at how People Magazine nabbed … Continue reading
Mr. Magazine update
Mr. Magazine in the news: How could I have missed this? Thanks to Amy Hall for letting me know that my links to all quotes by Samir Husni would not be complete without this point to a column in today’s … Continue reading
Free the content
Back in the good old days: Free Time Inc. magazine content on the web may be a thing of the past if the WSJ’s report of its migration to AOL-proprietary space is true. It may just be a trial balloon, … Continue reading
Man in black
This year’s black. Man in Black: Advertising Age reports today that New Yorker publisher David Carey considered (but chickened out) the notion of dying his red hair a commemorative black to celebrate the magazine’s return to being in the black.” … Continue reading
WWMMD
WWMMD? I am somewhat surprised that the DJ News Service would run a story asking the question, “do magazine redesigns have an affect on Wall Street?” without asking the opinion of Mr. Magazine.
Pre-closing launch story
Shirley, you jest: Wow, a new humor magazine for New Yorkers called Jest. The NY Times story about it is filled with humor like these funny lines: “no overhead,” “free,” ” supported by advertising.”
Forecasting
subscribe Rexblog flashback: On June 19th I said, “Martha Stewart-branded magazines and other products are successful with an audience who don’t make their purchasing decisions based on stock market schemes or (negative) punditry.” Today: “NEW YORK, Nov 22 (Reuters) – … Continue reading