Free the content

Back in the good old days: Free Time Inc. magazine content on the web may be a thing of the past if the WSJ’s report of its migration to AOL-proprietary space is true. It may just be a trial balloon, but it sounds genuine to me. Boneheaded, but genuine. While I don’t have time at this point to list the dozen ways this is a bad idea, I will say only that it reminds me more of the mis-guided “Pathfinder” days than of anything smart. The article notes that subscribers of the print magazines could have free access to the online content. Perhaps, also, they could send all AOL subscribers a free subscription to their favorite print magazines.