Great circulation-building idea: I saw this point-of-purchase display at the check-out counter of a Nashville Barnes & Noble. It’s designed to generate an impulse gift-purchase of a magazine subscription. The purchase is made on the spot and, I assume, works through a standard fulfillment channel. Only difference is, you get to deliver a gift card to the recipient. Great idea, but of course, I still suggest you give all your holiday gift subscriptions via the rexblog associate store at Amazon.com.