Interesting timing

Interesting timing: The Online Publishing Association released a study today regarding the connection readers make with the media “brands” they prefer online and off. In light of the new AOL/Time Inc. walled garden model, I wonder what the Time-wonks factored in for the deterioration of subscription revenue that will be caused by allowing AOLers only access to the print-originating content. I’d be especially curious in Time’s case as their magazine sites have always screamed with pop-up subscription ads whenever you leave them.