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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Daily Archives: Tuesday, December 17, 2002
Cautionary tale
Cautionary tale: UK grocery chain Tesco has a customer magazine for members of its “Baby & Toddler Club.” This BBC news story provides an unfortunate example of how NOT to handle opt-out requests by members of such a customer relationship … Continue reading
Sell more to deliver more?
Sell more, deliver more: My pulse on all things postal, ABM’s legal eagle on the USPS, David Straus, just e-mailed me and others news about the Post Office entering the business of selling magazine subscriptions, or at least having a … Continue reading
What? It isn’t already?
What? It isn’t already? Folio: is reporting that Time Inc. is consolidating much of its consumer marketing activities. This will be great news for consumers wanting to cancel subscriptions of lots of magazines but who only want to deal with … Continue reading
It beats fruitcake
It beats fruitcake: Washington Post writer Peter Carlson (who has the same last name as Margaret Carlson but may or may not be related to her, I have no idea) suggests magazine subscriptions make a good Christmas gift idea, especially … Continue reading
Finally, something good about media consolidation
Finally, something good about media consolidation: A googlenews search on the word “magazines” turned up this story about a Pennsylvania man who is the victim of a prank in which someone is placing orders for magazine subscriptions in his name. … Continue reading
It happened
It happened: I’ve been asked why I haven’t commented on last night’s football game. How can one describe perfection? I’ll only remind you of my Titans true-believer status by pointing back to September 29.
It’s a small world
It’s a small world after-all: If you are a real magazine wonk, you may be able to help me answer a question I have. Last week, I pointed to a Washington Post piece by Peter Carlson about a GQ magazine … Continue reading