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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Monthly Archives: January 2003
No news is good news
No news is good news: It’s not that it’s a slow day for magazine news. It’s just a fast day for me. Too many out-of-the-office meetings. I’ll be blogging some bluegrass this weekend for an off-topic change. Ya’ll twang in, … Continue reading
Blowing in the wind
Long mayshe wave Blowing in the wind: I was sent this photo by Barbara while she was on a press check in Wisconsin (she gets to do all the fun January travel). The Quad Printing tradition of flying flags while … Continue reading
Magavision
Magavision: In yet another announcement about a magazine getting into television, Gear Magazine announces it is working with J Walter Thompson to develop pop culture programming. First up is a show called “Conversations” hosted by Bob Guccione Jr. (I know … Continue reading
Research, schmesearch
Research, schmesearch: Does your magazine need a redesign or repositioning? Yesterday, some professionals got together to discuss that topic and, from this report in DM News, one thing seems clear: don’t waste your money on research. I don’t think that’s … Continue reading
Hired guns?
Hired wired guns? The entire laid-off staff of ZDNet Tech Update has put themselves up for bid on eBay. In a way, it’s not unprecendented as custom publishing companies bundle and sell such collective skills. Need such services? Here’s where … Continue reading
Catching up
Catching up: Back from quick travels…finally. Didn’t get to post some fine magazine news like this one about some magazine tests taking place at Time, Inc. New titles called Snap, Crackle and Pop – or something like that. And then, … Continue reading
Travel day
Travel day: On the road most of the day. Won’t get to post until tonight.
Not good news, for now
Not good news, for now: As I know what it’s like to be on the “covered” side of such news, I don’t like to blog stories of a Nashville-based magazine publishing company going through some uncomfortable times. However, the Nashville … Continue reading
Martha speaks
Martha speaks: Martha Stewart grants the New Yorker’s Jeffrey Toobin an interview and the magazine posts it online. Martha claims the controversy of the past year has “cost” her $400 million in lost value and legal fees. Quote: Schadenfreude? I … Continue reading
The launch list
The launch list: It appears 2003 will be a busy one for Mr. Magazine’s launch list, as David Carr reports in today’s NY Times that yet another launch is planned, a movie magazine from the publishers of Maxim. You know, … Continue reading
What the world needs now
Wink, the magazine? What the world needs now: The former Rosie gang got together to launch Wink. This time, instead of using Rosie, they are using the celebrity Wink Martindale. I think it’s kind of risky using Wink Martindale on … Continue reading
Radar screen
Radar screen: Kelly also reports that the new magazine, Radar, from Talk magazine alumni (mentioned on the rexblog last May) will be having a mid-April launch. It’s the 3rd item, below that throw-away paragraph regarding when Clinton is going to … Continue reading
Fine print
Fine print: Yesterday, I blogged about what can happen when one lies to the USPS. Today, Keith Kelly shows the kind of information one can learn by actually reading those reports. Kelly reports that Blender Magazine may have told the … Continue reading
Don’t tell anyone
Don’t tell anyone: The NY Times and others are reporting that AOL Time Warner has put its book division up for sale in order to reduce its mind-boggling debt load. Quote: The quiet sell-off is the latest consequence of the … Continue reading
Don’t lie to the USPS
Don’t lie to the USPS: B-2-B publishers must comply with stringent regulations if they want to make use of special postal rates. For controlled circulation titles, this is an especially challenging task in that one must display that recipients actually … Continue reading