Debating how bad is bad

Debating the meaning of it: Knight Kipplinger tells the SF Chronicle that in 2002, no business magazine made money. Other business magazines respond with a, “Oh, yeah?”

Quote (regarding other publishers’ denials of losses:

“I’m not surprised they would say that,” he said. “It has been my experience that when publishing executives get together, they talk with more candor than when they talk for publication. It’s considered a kiss of death, a scarlet letter around your neck, to say you’re not making money.”

As I have a dog in this hunt, I’ll respond on the record: 2002 sucked. I’ll also go on the record regarding another fact: I did not name my son after Mr. Kipplinger.