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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Daily Archives: Monday, February 3, 2003
AARP The Spin
AARP The Spin: AARP’s attempt to launch a magazine for the soon-to-be blue haired generation proved to be about as popular as wrinkles and therefore was quickly pulled. Oh, wait. it was merged with Modern Maturity to create a magazine … Continue reading
Discoverngence
Disconvergence: As an indication of “how many new and serious things we want to do on the Web,” AOL-Time Warner announced that on Thursday, the website CNNSI.com will become merely SI.com. (I believe they wanted to rename it ESPN.com, but … Continue reading
John Lavey, futurist
John Lavey, futurist: For years, my friend and colleague, John Lavey, has been predicting that in the future, computers and the Internet will play a more-and-more important role in our lives. Despite the fact that his friends made fun of … Continue reading
Why O works:
Why O works: I’ve tried to say it here before: celebrity magazines aren’t all created equally. It is hard from some experts to understand why, but O works while Rosie sucked. Simon Dumenco, writing in Folio:, tries to explain why: … Continue reading
20% increase in trend stories
20% increase in trend stories: Regular readers of this blog know that I have a low threshold of tolerance for trend stories based on a reporter’s assumption rather than an actual trend. There is a great example of such a … Continue reading
LA Magazine
LA Magazine: The NY Times David Carr goes west to profile LA Magazine. Like most city publications, the magazine has had difficulty deciding what it is. Will a new editor and owner solve that?
Timing
Timing: Bonnie Fuller’s contract with US is ending just as the magazine continues to fly off the newsstand.
Proof positive
The Rep’s Proof Proof positive: Despite the many years I served on the board of the Tennessee Rep, Saturday was the first time I’ve ever attended a run-through of one of their productions before it opened to the public. If … Continue reading