Disconvergence: As an indication of “how many new and serious things we want to do on the Web,” AOL-Time Warner announced that on Thursday, the website CNNSI.com will become merely SI.com. (I believe they wanted to rename it ESPN.com, but that was already taken.)
Later: Is this news? I mean they pulled the plug on the CNN/SI cable network last May after flondering for 5 1/2 years. Why keep the same brand on the website? And why claim that the announcement is an indication of anything other than trying to correct a six year mistake.