Daily Archives: Thursday, February 6, 2003

One upsmanship: As a defensive strategy against the introduction of MXB (see below), National Geographic announced it is launching NG-MXB.

Sounds like an Onion story: Here’s some magazine launch news about what the publisher is calling, no kidding, a “fresh twist on the traditional men’s magazine genre.” The magazine is going to be called MXB for MaxBikini. Quote: CEO and … Continue reading →

Timing: The SF Chronicle has a story about the problems encountered by a couple of magazines with press dates that didn’t allow them to adjust their edit after the Columbia tragedy.

Disconvergence update: Not all disconvergence action is taking place at AOL-TW. Primedia (AOL-TW Lite) was a canary in the coal mine for the whole theory of media convergence. Their stock has suffered for, well, for longer than they want to … Continue reading →

Travel morning: Back later today.