Daily Archives: Wednesday, February 19, 2003

Folio: freely: A year or so ago, I got frustrated that Folio: Magazine’s web site was primarily filled with articles baiting “premium content.” Anyway, I’m a big fan of Folio: (and not merely because it is the only magazine on … Continue reading →

Magazine books: Publishers Weekly’s Karen Raugust surveys several magazine publishers who are extending their brands into book products. Far from a new concept (Hearst released the Good Housekeeping Everyday Cookbook in 1903), Raugust claims, “the number of brand-identified books is … Continue reading →

Bimbo logic: NY Post’s Keith Kelly explains why Conde Nast may want to hire Men’s Health’s David Zinczenko as the next editor of GQ (if Art Cooper steps down): Zinczenko has the star power that Conde Nast likes – he’s … Continue reading →

Advertising rebound: It may take a few months for it to sink in, but magazine advertising is picking up…and, common sense and some economists I know, believe that is a leading indicator of the direction of the overall economy.