Catching up, bouncing back: Thanks to writer Norman Schreiber for letting me me know that he has posted on his website an article he wrote that appeared in the January issue of Media Magazine regarding the outlook for a bounce-back in consumer magazines. He includes several suggestions from industry veterans on what needs to happen for improvement to occcur.
“Magazines should stay relevant” and “stay true to tone and mission,” says Carol Pais. Some publications err, according to Pais, when, in an effort to be contemporary, “they stray from the mission statement that resonated with their core readership.” Mademoiselle, for example “couldn’t figure out what its editorial mission was. They simply weren’t consistent.”