March Folio: Magazine


March Folio: Magazine: The March issue of Folio: has been posted and is filled with some great articles, including a brief piece one that coincides with the relaunch of Oxford American, that recalls the really bad Southpoint Magazine.


When it became apparent that the magazine was running out of money in 1989, in stepped Southern Progress (publisher of Southern Living and Southern Accents) with a $7 million infusion. The book relocated to Atlanta, changed its name to Southpoint, and refocused the editorial on business and finance. The efforts failed: In only nine months the $7 million evaporated, as did the magazine.

All I remember about the magazine is that Jimmy Carter was on the cover of the first issue (with the Southpoint name). That guaranteed its demise.