Guilty pleasures: The NYT’s David Carr attempts to interpret the mood of America by looking at recent magazine newsstand sales trends. While sales of escapist celebrity magazines are soaring, also doing well are serious publications like The Atlantic and The New Yorker. David Carr seems perplexed.
Figures released last month by the Audit Bureau of Circulations suggest that America is of two, seemingly opposite, minds: blatantly escapist, and loaded with gravitas.
I will now offer my explanation of the cause for this apparent paradox. Remember when you would hide that copy of Mad Magazine inside your geography book during 7th grade second period? There you have it. People want to read People on the subway, but don’t want other people to see them doing it, thus they nest it in a copy of Utne Reader.