Custom publishing update: Barnes & Noble discovers that the custom publication, Book Magazine, is a marketing tool. If you’re saying to yourself, “Hey, this sounds familiar!” then I have a link I want to take you back to that would have saved Barnes & Noble millions of dollars and about 13 months of confusion.
Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com. View all posts by Rex Hammock