Daily Archives: Monday, April 14, 2003

Commit this to memory: This column from today’s WSJ is worth tatooing on your forehead. It will save you a lot of time and even more money. Bottom line quote: The more hype something gets, the less likely it is … Continue reading →

Why Google is great: Google is successful because it has rewritten the rules of advertising . I believe strongly that the most effective advertising is that which greets the consumer in the context of decision-making. I believe it so much, … Continue reading →

A magazine nanny diaries: The NY Times reviews the book, The Devil Wears Prada

The NY Time’s David Carr profiles the launch of Radar. Warning to Radar: Don’t confuse a David Carr profile with success. Quote: But as an independently owned publication in a media segment dominated by giants like Time Inc. and Condé … Continue reading →