Two copiers and a baby ad concept

HP Canon

Two copiers and a baby ad concept: A few pages apart in the current Time Magazine (the one with the X cover), these two spread advertisements appear. Both feature a full-page photo of a baby on the left page and a photo of a consumer color copier on the right page. The ad on the left is for an HP copier. The ad on the right is for a Canon copier. Obviously, some research company sold both companies’ ad agency the same focus group findings.