Missing the point

Missing the point: I guess advertising reporters suffer from the same narrow-vision as advertising sales people. The headline news regarding the huge announcement from Audi and Conde Nast is not “they’re buying 300 pages of advertising” and getting all this other stuff thrown in. The news is they are buying the other stuff and getting the 300 pages thrown in. Audi can buy 300 pages of advertising anywhere. Or, they can buy airtime on any show. This is about the package, not the pages. Now, get it.