Writer’s block: Simon Dumenco of Folio: Magazine must have hit a dry spell when he wrote this column blaming Jayson Blair’s demise on magazines.

Road-zine: The folks at Primedia may have sold Seventeen, but they’ve launched a new B2B magazine in a battered category, trucking. The magazine, “Drivers,” is produced by the company’s Fleet Owner editorial folks who say the following about the magazine’s content:

You won’t find lifestyle content or music reviews on these pages - there are plenty of other places to find that type of information. Instead, we focus solely on issues that affect your ability to earn a living and maintain the highest professional standards.

(Hmmm. Wonder what that’s all about?)

The magazine has a circulation of 300,000. Part of this is delivered as a bound-in addition to the controlled-circulated American Trucker Magazine. The remaining 175,000 are distributed via truckstops.

Go figure.

USA Today discovers custom publishing: Actually USA Today has featured custom publishing before, but today’s article examines it anew. Good examples of custom magazines published for retailers. If you need more information about this revolutionary new and incredibly successful form of marketing, here’s a good place to start.

Offline day: Again today, I’m in a blog-free zone. I may post some pictures tonight. Will be with some blogworthy people in an interesting venue or two.

Bong pox: Whenever I hear the term, “monkey pox,” I’m reminded of a funny story. Or, a not-so-funny story.

Vaporzine update: I don’t know about you, but I’ve been thinking, “it’s time Cary had its own magazine.” Well, now it will. “Quite simiply, our new magazine will fill an existing void in the lives of residents in Cary and wester Wake County,” says co-founder Ron Smith. I’m not positive, but I’m pretty sure Cary is in North Carolina as this report is from the Raleigh News Observer.

Sunk: What if your magazine planned a cruise and no “cruisers” wanted to sail with you? The New Republic knows the feeling. Seems no one wanted to spend their vaction with New Republic editors. (Via Romensko’s Media News.)