No trend, I promise: After re-reading the previous two posts, I was amused to note they both involved “50+” and sex. While it may disappoint some, I would like to reassure you that this coincidence does not signal a new focus for this blog. At least, not yet.

A better idea for AARP Magazine: Yesterday, I linked to a story about AARP Magazine launching a marketing blitz designed to “modernize its image” among youthful media buyers and planners. The “Rethink 50+” campaign will include transit advertising, flying banners in the Hamptons, and other “hip” ideas. I’ve just run across what I think is a better idea via a book review featured on Arts & Letters Daily. Instead of doing all the “Rethink” hoop-lah, AARP should send all the media buyers a copy of the steamy memoir, A Round-Heeled Woman: My Late Life Adventures in Sex and Romance, by Jane Juska, 67, a semiretired school teacher from Berkeley, Calif. J. Peder Zane. book review editor for the Charlotte News & Observer praises the book here in a way that should excite the promoters of AARP Magazine.

Another reason for tort reform: AP is reporting that ex-Alabama football coach Price is suing Time Inc. for $20 million because Sports Illustrated “defamed him” by including inaccuracies in its article reporting his night on the town in in Pensacola. The $20 million is the amount of the contract he charges the inaccuracies in the article helped undo ($10 million damages, $10 million punitive). He admits, however, to some of the incriminating facts in the articles, just not all of them: for example, he says he didn’t have sex with that woman. I’m not a lawyer, but it would seem to me to be a challenge to prove which parts of the article were responsible for his downfall: the ones he’ll admit to or the ones he claims are inaccurate.

Bloglist: What, no rexblog? Surely, there will be a parody list of the least influential weblogs by noon. Maybe I’ll make that one.

Two guys and a magazine: Last week, I blogged an auto mechanic and his friend who were magazine publishers by night. Today, it’s a couple of recent Brown graduates who got the itch. Is this trend story material? I hope not.

Successful magazining: If you want to know the secret of success in magazines, study Meredith. Businessweek, owned by another successful magazine company, has a great overview of some of the reasons Meredith’s magazines are, “cash cows.”