Daily Archives: Friday, June 20, 2003

No trend, I promise: After re-reading the previous two posts, I was amused to note they both involved “50+” and sex. While it may disappoint some, I would like to reassure you that this coincidence does not signal a new … Continue reading →

A better idea for AARP Magazine: Yesterday, I linked to a story about AARP Magazine launching a marketing blitz designed to “modernize its image” among youthful media buyers and planners. The “Rethink 50+” campaign will include transit advertising, flying banners … Continue reading →

Another reason for tort reform: AP is reporting that ex-Alabama football coach Price is suing Time Inc. for $20 million because Sports Illustrated “defamed him” by including inaccuracies in its article reporting his night on the town in in Pensacola. … Continue reading →

Bloglist: What, no rexblog? Surely, there will be a parody list of the least influential weblogs by noon. Maybe I’ll make that one.

Two guys and a magazine: Last week, I blogged an auto mechanic and his friend who were magazine publishers by night. Today, it’s a couple of recent Brown graduates who got the itch. Is this trend story material? I hope … Continue reading →

Successful magazining: If you want to know the secret of success in magazines, study Meredith. Businessweek, owned by another successful magazine company, has a great overview of some of the reasons Meredith’s magazines are, “cash cows.”